As the Green and Gold Faithful get revved up about the growing likelihood of NBA expansion — the strongest possibility of returning the league to Seattle since the failed purchase and relocation effort of the Sacramento Kings in 2013 — a site, a podcast, a project is helping to celebrate the legacy of the team.
Sonics Forever launched this past October. It’s a joint effort of Truth+ Media and Simply Seattle, the local retailer that has long championed the team in its absence by offering apparel as the “World’s Largest Sonics Store”.
The podcast seeks to remember the team by speaking to some of the biggest names in Seattle SuperSonics history. It looks to provide new insights for a fanbase just as fervent as when the team took to the boards at KeyArena.
Truth+ Media offers a unique perspective and access to team dignitaries through its founder, George Karl. Karl, the sixth-winningest coach in NBA history, was leader of arguably the greatest stretch of success in the Sonics 41 years in the league.
The company debuted last year with the coach’s excellent Truth + Basketball podcast, an exploration of the game, coaching success, and Karl’s own history.
In the 12 episodes released to date, Sonics Forever has come out hot with discussions with the likes of former Sonics Shawn Kemp, Detlef Schrempf, Sam Perkins, Eddie Johnson, Spencer Haywood, and Gary Payton.
Add to that talks with fans like musicians Sir Mix-A-Lot and Duff McKagan, definitive NBA 6th man and Seattle native Jamal Crawford, and longtime broadcaster Kenny Mayne.
Topped with conversations with legendary player and coach Lenny Wilkens and the man considered by many as the voice of the Sonics, Kevin Calabro.
And of course, Steve Scheffler.
It’s a stacked lineup, and we look forward to covering it as episodes drop. And we’ll be playing catchup with current episodes on Wednesdays.