Oak View Group and Seattle Hockey Partners have today announced that Alaska Airlines will be the Official Airline and Founding Partner of NHL Seattle, the New Arena at Seattle Center and the team’s Northgate Ice Centre.
The New Arena at Seattle Center will feature “The Alaska Airlines Atrium” – a 36,000 sq. ft. addition, located on the south side of the arena, which will serve as the main entrance for all events. The are will feature stories and photos from the region as well as travel opportunities available through the airline.
The airlines logo will appear on the center in-ice logo, dasher boards, and during events, both in-game and in the community.
“This is a fantastic partnership for NHL Seattle, the New Arena and our fans. Alaska represents Seattle success and innovation and prioritizes service and experience in the same way we do,” said Tod Leiweke, CEO of NHL Seattle. “To have the hometown airline’s name on our front door, welcoming millions of fans to this beautiful arena, is the perfect fit for us.”
“I grew up playing hockey and love the drive and energy of players and fans alike. This is an incredible sport – kids must really want to play, with early ice times and cold temperatures – so anyone who winds up in hockey has to work for it,” said Alaska Airlines President Ben Minicucci. “At Alaska, we get that, and we’re proud to be a founding part of bringing hockey to this great and growing city.”
The Seattle based airline has a long history of maintaining its roots in the region and will work closely with NHL Seattle to create a variety of partnerships and initiatives that benefit the Seattle community.
“The Alaska Airlines Atrium will be where we will welcome guests from the Pacific Northwest and around the world to enjoy the best in live entertainment and sport,” added Tim Leiweke, CEO of OVG. “Alaska Airlines is the right brand to join us to deliver a fan experience that is second to none.”