At the end of last MLS season, the Seattle Sounders’ sponsorship deal with XBOX expired and Microsoft decided not to renew the contract. Today, we found out who will be taking their place front and center on the Sounders’ jerseys.
Turns out, that company is Zulily, a Seattle based e-commerce retailer “obsessed with bringing its customers special finds every day-all at incredible prices.” The big reveal also showed off a new logo for the brand. That new logo will appear on all First Team match jerseys, team travel jackets, rain and stadium jackets and official team polo shirts.
Zulily will also be the new kit sponsor for the Seattle Reign, the local National Women’s Soccer League team.
“We are incredibly excited to partner with Sounders FC and Reign FC as we focus on building a national beloved consumer brand,” said Kevin Saliba, Zulily Senior Vice President of Marketing. “In order to do that, it starts with the community at home, here in Seattle. Both organizations are emblematic of teamwork, innovation, passion and are community-driven organizations that align with Zulily’s prioritized focus driving its mission to create moments of discovery and delight through unexpected experiences for its customers, employees and vendors.”
The Sounders revealed the new sponsor at a fashion show at PACCAR Pavilion featuring players Chad Marshall, Jordan Morris, and Roman Torres.
“When searching for our next primary kit partner, we approached the process thoughtfully and with considerations beyond merely the front of our jersey,” said Sounders FC Owner Adrian Hanauer. “In Zulily, we have found a first class, Seattle-based organization that is not only invested in our community, but has made meaningful commitments to the growth of our sport throughout the region. Today’s news doesn’t just impact the future of Sounders FC, but it also supports youth soccer across the Puget Sound and the women’s game for years to come. Zulily’s desire to unify both professional franchises under one banner was something that stood out to us during this process, and speaks directly to our communal approach to the game in Seattle. On behalf of Sounders FC and our fan base, we could not be more thrilled to welcome Zulily into the Rave Green family.”
“We’re proud and excited to welcome Zulily as our new presenting partner. It was clear through our many conversations that they share our most deeply-held values, including a commitment to excellence, innovation, inclusiveness and equality. We are proud to wear their logo on our jersey and are thrilled to be working with the team at Zulily,” said Bill Predmore, Owner and President of Seattle Reign FC. “I also want to thank Adrian Hanauer and the entire Sounders organization for their continued support of our club. Our partnership with Zulily would not have happened without Adrian’s involvement, which serves as a tangible example of his ongoing commitment to helping our organization succeed.”
Zulily will have several offers and promotions throughout the season, including giving one Season Ticket Member a free 2019 Rave Green jersey every day of the 2019 MLS regular season.