Home NHL Seattle Oak View Group in talks with Amazon for arena naming rights
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Oak View Group in talks with Amazon for arena naming rights

Update 1/24/2020: Geoff Baker, Seattle Times staff reporter, has since released an article in which NHL Seattle / OVG dismisses the rumors concerning naming rights. With that said, this group has been air tight in terms of leaks and this could very well be damage control.

Sports Business Journal reported earlier today that Amazon is the leading contender for naming rights to the new arena at Seattle Center. The local e-commerce and cloud computing giant is said to be one of three companies in active discussions with the Oak View Group and NHL Seattle – an ownership group that features Amazon Web Services CEO Andy Jassy.

The expected asking price is reportedly in the vicinity of $14 million per year, and it is unclear who the other two companies are. The SBJ has also stated that all three have reportedly never previously held naming-rights in the sporting world.

A deal is projected to be completed by June 1st, at which point the company will join Alaska Airlines, Symetra Life Insurance, and Virginia Mason Health System as team partners.

The report follows an announcement today naming the Laborers’ International Union of North America (LIUNA) as the official union partner of NHL Seattle, the New Arena at Seattle Center, and Northgate Ice Centre. 

“We are honored that The New Arena and the home of the team is being proudly built by LIUNA members,” said NHL Seattle CEO, Tod Leiweke. “We respect the history of this building, just as we respect the decades of work they have done here.”

LIUNA Northwest represents over 47,000 members – roughly 13,000 of whom are within the Washington and Northern Idaho District Council of Laborers. The union’s logo will be prominently displayed on the ice for all regular-season NHL Seattle games.

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